16 January 2019

Screenshot of SA Today websiteMORE than 600 episodes of Salvation Army Today have now been produced by the USA Southern Territory Communications Team. This month, the show – with new episodes each Tuesday and Thursday – is celebrating seven years of sharing Salvation Army news from the US and internationally. Each episode reaches thousands of viewers and attracts social media comments from around the world.

Moving with the times

Initially devised as a weekly slot hosted from The Salvation Army’s studio in Atlanta, Georgia, the show grew and developed into a twice-a-week, mobile-friendly format of video, images and text, perfect for sharing on social media. Over the years, Salvation Army Today has covered a wide range of subjects, from the spectacle of The Salvation Army’s 150th anniversary celebrations in London to unfolding disaster and emergency responses worldwide.

‘By eliminating the hosted audio,’ explains Communications Director Chris Priest, ‘the show can be shown in any Salvation Army facility, and of course read on personal devices. We have shared over 200 episodes this way, resulting in a sharp spike in views, and an equally important increase in sharing by users.’

Congratulating Salvation Army Today on its anniversary, the Chief of the Staff Commissioner Lyndon Buckingham said: ‘In a world that is always on the move, it’s refreshing to have a regular fixture of Salvation Army news which is presented in such a compelling, easy-to-access way. Salvation Army Today is great for sharing with others, as it succinctly tells the rich story of God’s transforming power through The Salvation Army in so many different communities, cultures and collaborations with others.’

Sharing The Salvation Army's story

Salvationists are encouraged to ‘like’ and ‘follow’ Salvation Army Today on Facebook, and to share the regular episodes with their own circle of friends. Alternatively, a free email newsletter is available which will provide links to new episodes as soon as they are released.

Salvation Army Today includes stories filmed by the USA Southern Territory and contributed by media teams at International Headquarters and right around the Army world. But Chris Priest also invites submissions from anyone in The Salvation Army who might have a unique programme or event that would be of interest worldwide.

‘If you’ve got a story that might be a great fit for Salvation Army Today, we warmly encourage you to email us at SAToday@uss.salvationarmy.org. In order to feature a story, we need photos or video and three or four sentences of explanatory text. We would love to hear from you!’

IHQ Communications
International Headquarters

Tags: Americas and Caribbean