13 May 2021

WHEN one thinks of Strawberry Field, John Lennon or The Beatles, it is music that comes to mind. For many that is what they also first associate with The Salvation Army. The team at the Strawberry Field Salvation Army centre is therefore delighted to join a unique collaboration in the search for the next international ‘Song for Kindness’, alongside global charity tuff.earth, Liverpool City Council, The Cavern Club and Liverpool Institute for Performing Arts.  

The Liverpool Song for Kindness song contest aims to raise spirits during the dark days of the pandemic, while offering musicians an exciting opportunity to gain international exposure and with a fantastic prize for the winner. Following the example of John Lennon’s ‘Imagine’, released 50 years ago, the contest is searching for a song of hope and optimism. 

Lennon fans will know that one of the first things that attracted the young John to the gardens at Strawberry Field in Liverpool, north-western England, was the opportunity to listen to a Salvation Army band playing at the home’s annual summer fête. Years later, John went on to co-write ‘Strawberry Fields Forever’ with Paul McCartney, having been so inspired by the place close to his home that he called ‘paradise’. 

The JoystringsMusic has always been an important part of the life and work of The Salvation Army and its many centres and churches around the world. In the 1960s, John Lennon and the rest of The Beatles would leave the recording studios at Abbey Road shortly before a group of Salvation Army musicians, The Joystrings, arrived to record a session of their own. The trailblazing pop group was among the first to take the good news of the Christian message into the secular music charts and gave all its royalties to help people in need.  

Lieut-Colonel Peter Dalziel, one of the original members of The Joystrings, recalls the occasion of quite literally following in the footsteps of the Fab Four: ‘The Beatles had left the Abbey Road studios the previous night and when we went into the same studio the following morning, we spent some time tidying things up! Although The Joystrings only existed for five years their influence is still being felt 57 years later. In fact, Joy Webb’s song “A Starry Night”, which The Joystrings took into the charts in 1964, remains a firm favourite with churches and schools around the world. It’s a great idea to launch a song competition and we look forward to seeing the results.’ 

The team at Strawberry Field, which welcomed the public beyond the famous red gates for the first time in summer 2019, is delighted to be involved as partners in this search. Today, the revitalised centre reaches out to local young adults aged 18-25 with learning difficulties or other barriers to employment. The structured Steps to Work programme comprises classroom-based life skills learning, specialised sector training and work experience, giving trainees the opportunity to develop their employability and prepare themselves to seek and enter paid employment. 

Major Kathy Versfeld, Mission Director of Strawberry Field says: ‘A lot has changed since The Joystrings’ heyday but music-making and, we hope, kindness are still at the heart of what we do and who we are as a Salvation Army. I would therefore challenge gifted and inspirational singer/songwriters across the world to have a go. Enter the Liverpool Song for Kindness competition. Write a song birthed out of the heartache and hope you have experienced during this time of COVID-19, with words and music that will inspire and cause others to renew their faith in human kindness and the promise of better things to come.’ 

Any genre will be considered for entry to the Liverpool Song for Kindness competition, but the song must be an original piece of work submitted by the songwriter and performed by the songwriter or a nominated artist. To enter, songwriters and musicians can submit their track (video or audio) along with the song name, writer, performer, lyrics and where they are based via the competition’s online portal: sar.my/liverpoolsongcontest  

The closing date for entries is 31 July 2021. The top 50 entrants, as selected by the competition judges, will be announced on 14 August 2021. The overall competition winner will be unveiled on 9 October 2021. 

For more information, visit www.strawberryfieldliverpool.com 

From a press release by Laura Taylor
United Kingdom Territory with the Republic of Ireland

The Salvation Army and Strawberry Field

  • Strawberry Field was purchased by The Salvation Army in 1934, using donated funds. The organisation opened the site as a children’s home in 1936 and for nearly 70 years the site supported some of Liverpool’s most vulnerable children, until it closed in 2005. 
  • A young John Lennon lived nearby and played in the grounds. It eventually inspired him to co-write the song ‘Strawberry Fields Forever’. 
  • The iconic site welcomed the public through its famous red gates for the first time in summer 2019, following a major building programme. It now offers a range of work readiness training and parts of the building and grounds are open to the public, offering wider access to the inspiring location than ever before. 

The Liverpool Song for Kindness contest

  • On 14 September 2021, the Top 10 will be announced and will be subject to extensive marketing before being passed to an expert panel of judges. The Top 3 and competition winner, as selected by the expert panel, will be declared on 9 October 2021. A very special prize is in store for the winner. 
  • In addition to receiving a great deal of exposure and marketing for winning the competition, the winner will be awarded the prize of having their track professionally produced, mixed and mastered at The Motor Museum by Daniel Xander from Music R3volution. 
  • Liverpool’s iconic Motor Museum studio is owned by OMD’s Andy McCluskey. It has produced music for the likes of Oasis, Arctic Monkeys, Ben Howard and Jake Bugg. The winner will benefit from Daniel Xander’s production expertise, having worked with The X Factor stars such as Anthony Russell and having been a contributor for The X Factor and Britain’s Got Talent. 
  • The competition is part of the KIND20 initiative from global charity tuff.earth – an ongoing project that aims to promote kindness in response to COVID-19. The project has so far reached more than seven million people worldwide through its #KIND20 projects in communities and schools around the globe. 
  • Liverpool Live Radio has dedicated its programming every Wednesday at midday to promote Liverpool Song for Kindness, with Roy Basnett and Daniel Xander. 
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