International Headquarters Christmas Display Offers Food for Thought

People who pass our headquarters in central London are being given a striking yet subtle reminder of the gospel message

THE thousands of people who pass by International Headquarters (IHQ) in central London every day are being given a striking yet subtle reminder of the gospel message through large-scale illuminated panels, each of which suggests a different version of 'All I want for Christmas'. They were designed by Berni Georges of the IHQ Communications Section.

The backlit posters, measuring a huge three metres by three metres, may appear at first glance to be simple reminders that this is the Christmas season – but those who look again will see a deeper meaning.

What appears to be a Christmas tree is, on closer inspection, made up of guns, with the word 'Peace' running through its branches. The text accompanying the image makes clear where true peace can be found, using the words of Jesus: 'I give you peace, the kind of peace that only I can give. It isn't like the peace that this world can give' (John 14:27 Contemporary English Version).

A second panel features a large, heart-shaped Christmas bauble, onto which has been painted an image of Mary and the baby Jesus. The text suggests that, for anyone looking for an example of love: 'God loved the people of this world so much that he gave his only Son' (John 3:16).

The final panel contains a bright, knitted Christmas jumper/sweater, but the writing suggests that, rather than clothes, we should be hoping for justice for the oppressed. The text alongside the image is God's words from Amos 5:24: 'I want to see a mighty flood of justice, an endless river of righteous living' (New Living Translation).

Already, many people have been seen stopping to look at the panels, with some taking photos. It is the wish of the Communications Section that some of these people will be made to think again about Christmas and of the significance of Jesus' birth.

Kevin Sims

Discover more

Church Partnership Program team members hold the award
Papua New Guinea and Solomon Islands

The Salvation Army in Papua New Guinea is honoured with inclusivity award

The award recognises The Salvation Army’s extensive geographic reach and inclusive engagement efforts across its programmes.

Young people raise their hands in worship
Children and young people

EYE 2025: Young people across Europe dare to look up

Young Salvationists invited to look up and see God moving across Europe and their lives.

People gather as The Salvation Army relief truck arrives
Conflict
Emergency response

World Humanitarian Day 2025

The Salvation Army joins the global community in commemorating World Humanitarian Day 2025 (19 August) – a day to honour the courage, compassion and sacrifice of humanitarian workers around the world.

USA Southern Territorial Secretaries along with cadets and Bible Conference delegates, pray a blessing over the international leaders
The General
USA Southern

International leaders encourage USA Southern Salvationists to be ‘Kingdom influencers’

General Lyndon Buckingham and Commissioner Bronwyn Buckingham have encouraged and challenged delegates to the USA Southern Territory Bible Conference, held at Lake Junaluska, North Carolina, from 3 to 9 August 2025.

Conversations with the General: young people

Salvation Army young people from around the world met with the General and Commissioner Bronwyn to share their hearts, ask questions and talk about their hopes for the future of The Salvation Army.

The international leaders sit around a coffee table with young Salvation Army members
Children and young people
The General

Salvation Army young leaders speak into Compass

Representative Salvation Army young people from around the world convened at Sunbury Court, United Kingdom, from 27 June to 3 July 2025 for the movement’s first such gathering to be held in 28 years.