These days it seems
that its unfathomable depth and beauty has been
broken into a bunch of poorly reflected, imperfect,
incomplete pieces.
The theme of cheesy pop lyrics or Hollywood feel-good
flicks, it’s been stripped of meaning; milked
of significance; supplanted with vacuous, bombastic
impostors. It’s branded wars, broken laws,
built up walls, divided all.
‘God is love’ says the Church, but
what does love really mean?
2000 years ago, Jesus’ friends faced the
same question. They went to great lengths to find
a word for God’s love that set it apart
from soppy love, puppy love, lust, adoration or
infatuation and staked a claim to the word ‘agape’.
Today, The Salvation Army is making up its own
word ALOVE. ALOVE is agape in English.
ALOVE is a Godly, gritty, unconditional, sacrificial
and vibrant love.
It pulses … Like neon … For a new
generation
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